While the quality of your content is the most important feature of your website, the structure and usability of your website play a significant role in ensuring that search crawlers as well as visitors can access and understand information easily.

Building a user‐friendly website is crucial to building a website that is optimized for search engines. And since the entire point of SEO is to attract more visitors to your website, making a functional, easily useable website should be an obvious part of your traffic‐building efforts.

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