Use 301 redirects for moved or deleted pages

What happens when you remove or change the location of an indexed page or your entire site? Users may continue to find it as a result in Google’s database, but when they arrive, they won’t find anything. Alternatively, if your old page has accumulated high rankings or trust (PageRank) in search engines, deleting or removing it will mean that you’ve wasted all that hard work.

A 301 direct stands for ‘moved permanently’ and is a search‐friendly way of tell‐ing crawlers the location of your new page or domain. For HTML pages, a redi‐rect uses the .htaccess file on your website’s main folder. For a single page redi‐rect, you can use the following code:

Redirect 301 /oldpage.html http://www.yoursite.com/newpage.html

To move an entire site, use the following:
Redirect 301 /http://www.yournewsite.com/

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