The internet is all about convenience. Visitors have short attention spans and deeply entrenched surfing habits, so your website should be designed to make their navigation and reading experience as easy as possible. For instance, most users expect to find the site logo on the top left of a website, and to be able to get to the homepage by clicking on it. Contrasting background colors and large images also make for an effortless browsing experience.

Usability is about functionality, so make sure that all your links are functional and that each page enables users to know where they are in your website and how to reach the parent or home page at all times. Your layout and color schemes should also be consistent; this will not only make navigation easy but also build recognition in your users’ minds. Create a custom error page (a 404 page) in the same layout, and test your entire site on all major browsers (Inter‐net Explorer, Firefox, Safari, Chrome etc).

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