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Tag Archives: SEO
Van Dealer Group
Posted in: Blog by admin on December 15, 2009
WWW.FORDTRANSITDIRECT.CO.UK
When approached by a Major multi-million pound automotive dealer group to inspire, project manage and promote their new website from the ground up we were excited to say the least. For such a large company to truly put there faith into us was very awe inspiring.
The brief was as follows:
Optimising your website for spiders
Posted in: Blog by admin on
Optimizing for Spiders
Of course, there is more to SEO than user experience. For instance, a common design mistake is the use of ‘splash pages’ – a home page or main entry page with only a large image with a link to an inner page. While users may find it ar‐resting or interesting, a splash page will hurt your site because it keeps you from using keyword‐rich text and links, and often redirects automatically to another page.
Optimising Each Page
Posted in: Blog by admin on November 12, 2009
Optimizing Each Page
In addition to optimizing your site design, there are a number of standard SEO practices that should be followed on each page of your website. Keep the follow‐ing tips in mind when creating a page:
- Each page should be optimized for 1‐2 keywords only. If you find it hard to narrow the content down to only a couple of keywords, consider dividing it into two or more pages.
- Every page should have at least 250 words of content, and the title should always contain keywords.
Using a Content Management System
Posted in: Blog by admin on October 10, 2009
Content Management or CMS system, allows users to easily update content on there websites and produce very complex looking sites with relative ease.
Over the past few years Web Content Management Systems (WCMS) like Wordpress, Joomla, b2evolution and ExpressionEngine have revolutionized the creation and design of sites by providing ready to use publishing platforms.
Create a sitemap
Posted in: Blog by admin on August 13, 2009
A sitemap represents the architecture of your website, clarifying the hierarchy of all your pages, starting with the home page. (See Pickaweb’s own site map as an example.) Even if your website is relatively small, creating a sitemap will give you a lot of SEO benefits: notably, it will make your site easy to crawl, help the flow of trust (PageRank) between your pages, and alert search engines to changes (new or removed pages) in your website. Site maps are easy to create and can be made in a number of formats, with XML being the most common and widely ac‐cepted. (You can find a free online site map generator here.)
Use either www or non‐www, not both
Posted in: Blog by admin on June 12, 2009
Use either www or non‐www, not both
A confusion between or use of both www and non‐www for your URLs can result in canonical issues in search engines, where ‘www.example.com’ might be mis‐taken as a duplicate of ‘example.com’. You can use the 301 redirect to force one of the two. For instance, to force the non‐www version to redirect to www, place the following code in your .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com
RewriteRule (.*) http://www.example.com/$1 [R=301,L]
Use static URLs with keywords in the title
Posted in: Blog by admin on May 12, 2009
Use static URLs with keywords in the title
Static URLs are different from dynamic ones in that they are files hosted on your server. Dynamic URLs lead to dynamically‐generated pages when the page is re‐quested (e.g.: http://www.example.com/forums/thread.php?threadid=123). Such pages (with question marks and ‘=’ signs in the URL) are not SEO friendly since they can create duplicate content issues. For example, a dynamically gen‐erated forum index will have the same content as a dynamically generated ver‐sion of that page which is sorted by date of posting.
Wherever possible, also use keywords in the URL. For example, ‘http://www.example.com/123.htm’ is not as search friendly as ‘http://www.example.com/top‐ten‐SEO‐myths.htm’.
Link between pages using keyword‐heavy anchor text
Wherever applicable, link between your inner pages. Use keywords in the link text – for example, if you publish an article about how to choose a moving com‐pany and then write a blog post about moving or relocating, you can link be‐tween the two. “Read my article about how to choose a moving company” is a much better SEO strategy than “Read my article about moving companies here”.