Websites That WORK
While the quality of your content is the most important feature of your website, the structure and usability of your ...
Usability in Design
The internet is all about convenience. Visitors have short attention spans and deeply entrenched surfing habits, so your website should ...
Using a Content Management ...
Content Management or CMS system, allows users to easily update content on there websites and produce very complex looking sites ...
Van Dealer Group
WWW.FORDTRANSITDIRECT.CO.UK When approached by a Major multi-million pound automotive dealer group to inspire, project manage and promote their new website from ...
Recent Articles
Use either www or non‐www, not both
A confusion between or use of both www and non‐www for your URLs can result in canonical issues in search engines, where ‘www.example.com’ might be mis‐taken as a duplicate of ‘example.com’. You can use the 301 redirect to force one of the two. For instance, to force the non‐www version to redirect to www, place the following code in your .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com
RewriteRule (.*) http://www.example.com/$1 [R=301,L]
WWW.FORDTRANSITDIRECT.CO.UK
When approached by a Major multi-million pound automotive dealer group to inspire, project manage and promote their new website from the ground up we were excited to say the least. For such a large company to truly put there faith into us was very awe inspiring.
The brief was as follows:
Use static URLs with keywords in the title
Static URLs are different from dynamic ones in that they are files hosted on your server. Dynamic URLs lead to dynamically‐generated pages when the page is re‐quested (e.g.: http://www.example.com/forums/thread.php?threadid=123). Such pages (with question marks and ‘=’ signs in the URL) are not SEO friendly since they can create duplicate content issues. For example, a dynamically gen‐erated forum index will have the same content as a dynamically generated ver‐sion of that page which is sorted by date of posting.
Wherever possible, also use keywords in the URL. For example, ‘http://www.example.com/123.htm’ is not as search friendly as ‘http://www.example.com/top‐ten‐SEO‐myths.htm’.
Link between pages using keyword‐heavy anchor text
Wherever applicable, link between your inner pages. Use keywords in the link text – for example, if you publish an article about how to choose a moving com‐pany and then write a blog post about moving or relocating, you can link be‐tween the two. “Read my article about how to choose a moving company” is a much better SEO strategy than “Read my article about moving companies here”.
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