Optimizing for Spiders
Of course, there is more to SEO than user experience. For instance, a common design mistake is the use of ‘splash pages’ – a home page or main entry page with only a large image with a link to an inner page. While users may find it ar‐resting or interesting, a splash page will hurt your site because it keeps you from using keyword‐rich text and links, and often redirects automatically to another page.

So in addition to making a site which is functional and easy to navigate, you should take a number of steps to optimize your site for search rankings:

Use valid, error‐free source code
Use CSS to reduce file size
Create a sitemap
Use Robots.txt to disallow spiders from specific pages or sections
Use 301 redirects for moved or deleted pages
Use either www or non‐www, not both
Use static URLs with keywords in the title

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