Optimizing Each Page

In addition to optimizing your site design, there are a number of standard SEO practices that should be followed on each page of your website. Keep the follow‐ing tips in mind when creating a page:

- Each page should be optimized for 1‐2 keywords only. If you find it hard to narrow the content down to only a couple of keywords, consider dividing it into two or more pages.
- Every page should have at least 250 words of content, and the title should always contain keywords.

- Don’t embed images or content in flash – search engines can’t read it!
- Add ALT and TITLE tags to all images. This will help spiders understand what the image is about, help your pages turn up in image searches, and enable you to use some more keywords.
- Write meta descriptions for each page:
Meta tags, for SEO purposes, refer to the keywords and description tag. These are part of the header of your HTML document. The keywords tag, which is used to include misspellings and variations of a page’s primary key‐words, is not supported by major search engines and has no verifiable effect on rankings. However, the description tag is important for SEO and is dis‐played by some engines in search results.
The description tag contains a few sentences about the page, giving you the opportunity to use some important keywords, but remember this should be readable to users as well as search engines.

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