A sitemap represents the architecture of your website, clarifying the hierarchy of all your pages, starting with the home page. (See Pickaweb’s own site map as an example.) Even if your website is relatively small, creating a sitemap will give you a lot of SEO benefits: notably, it will make your site easy to crawl, help the flow of trust (PageRank) between your pages, and alert search engines to changes (new or removed pages) in your website. Site maps are easy to create and can be made in a number of formats, with XML being the most common and widely ac‐cepted. (You can find a free online site map generator here.)

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