Archive for May, 2009
WWW.FORDTRANSITDIRECT.CO.UK
When approached by a Major multi-million pound automotive dealer group to inspire, project manage and promote their new website from the ground up we were excited to say the least. For such a large company to truly put there faith into us was very awe inspiring.
The brief was as follows:
Use static URLs with keywords in the title
Static URLs are different from dynamic ones in that they are files hosted on your server. Dynamic URLs lead to dynamically‐generated pages when the page is re‐quested (e.g.: http://www.example.com/forums/thread.php?threadid=123). Such pages (with question marks and ‘=’ signs in the URL) are not SEO friendly since they can create duplicate content issues. For example, a dynamically gen‐erated forum index will have the same content as a dynamically generated ver‐sion of that page which is sorted by date of posting.
Wherever possible, also use keywords in the URL. For example, ‘http://www.example.com/123.htm’ is not as search friendly as ‘http://www.example.com/top‐ten‐SEO‐myths.htm’.
Link between pages using keyword‐heavy anchor text
Wherever applicable, link between your inner pages. Use keywords in the link text – for example, if you publish an article about how to choose a moving com‐pany and then write a blog post about moving or relocating, you can link be‐tween the two. “Read my article about how to choose a moving company” is a much better SEO strategy than “Read my article about moving companies here”.
